YouTube TrueView ads are 15- or 30-second ads that play before, during or after videos on YouTube.

The cost-per-view (CPV) pricing model means advertisers only pay for completed views of their ads.


  • Reaches YouTube desktop/laptop and mobile, YouTube apps, and YouTube on connected TVs
  • Targets based on audience behaviors and interests, demographics and geography
  • Ads are skippable after five seconds
    * A completed view is not counted when a viewer skips an ad after five seconds
  • A completed view is counted when a viewer:
    * Watches 30 seconds of an ad that's longer than 30 seconds
    * Watches the entirety of an ad that's shorter than 30 seconds
    * Engages with an ad by clicking to visit the website