Video geofencing, or geovideo, is location-based video advertising that is served to consumers while they are using apps and websites with location service enabled.
This tactic uses ad serving technology to deliver ads to users when they enter the virtual fence(s) set up for the campaign.
- Reaches mobile devices and tablets
- Engages consumers when they're in a position to make an immediate purchase
- Best for when the advertiser knows where their customer base gathers
- Metrics viewable by fence, app, site and creative
- Retargeting based on actual locations visited
- Expands reach by complementing TV and desktop video ad campaigns