Data Analytics is a process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making.

Data analysis has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different businesses. In today's business world, data analysis plays a role in helping businesses operate more effectively.


  • RCRG digital clients have access to campaign reporting with a 24/7 dashboard.
  • RCRG's insights team optimize advertising campaigns throughout the term of their digital partnership.
  • Data analytics allows RCRG staff to respond quickly to market trends and provide a competitive edge over local/national competitors.