Connected TV (CTV) ads are 15- or 30-second video commercials that are served to TV-sized devices and are viewed over an internet connection while users are watching premium video content, such as shows and movies.
- Reaches smart TVs and TVs connected to devices like Roku, Fire TV Stick or PlayStation
- Creates a captivating video experience that can drive increased brand recall
- More targeted and less expensive than traditional TV advertising
- Household-level geographic targeting
- Analytics include featured networks, platform performance, household reach and frequency, and metrics by creative