Social Media Advertising is the use of social media platforms and websites to promote a product or service. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns.
When using social media marketing, companies can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as "earned media," rather than use marketer-prepared advertising copy.
- This is paid advertising on Facebook, Instagram, youtube, LinkedIn, etc.
- Highly effective if dont right. Provides a huge reach and is hyper-targeted.
- Consumers spend a large period of their “media day” on Social Media platforms.
- Integral part of marketing and branding businesses.
- Social Media ad spend amounted to more than $89 Billion in 2019.
- Works hand in hand with Radio brand awareness!
- We know how to buy efficiently and effectively, monitor data and tweak campaigns for maximum effectiveness.