Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising.
It is the ability to grab quick online traffic. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings
- Digital Display Ads / Retargeting. Displayed above organic offerings during a web search and on the side of the page. See Below.
- Pay Per Click (PPC). Keyword search traffic (the paid version of SEO). See below.
- Geofencing. Highly targeted ads down to household, in market segment, demographic, etc. See below.
- Video Ads.
Digital Display Ads / Retargeting
They follow you around! You search for hotel rooms in Hilton Head on Expedia and later that day, Hilton Head hotel rooms are popping up wherever you go online!
Retargeting routinely shows effectiveness 10x that of Targeted Display.
Retargeting only happens after 2 to 3 months of targeted display (while customer data is being gathered)
Pay Per Click (PPC)
Fast way for clients to get traffic.
Keyword based specific to the business.
Priced on demand. For every $1 businesses spend on Google Ads, they make an average of $2 in Revenue.
Ask yourself....Would I search for this particular businesses goods or services online?
Geofencing
Highly targeted ads in a defined geographic area: State of Ohio, Franklin County, suburb of Dublin, one mile radius around customer’s store (or their competitor’s store).
Mobile ads with Geofencing have double the click-through rate.
Ads are fed when targeted customer opens any of 100’s of thousands of sites within the radius and established time parameters
53% of shoppers visited a retailer after receiving a location based ad.