RCRG Digital

Over The Top (OTT) Advertising is delivered directly to viewers over the internet through streaming video services or devices, such as smart or connected TVs (CTV).

OTT bypasses cable, broadcast, and satellite television platforms, the companies that traditionally act as a controller or distributor of such content.

• Reaches all those cord-cutters out there on connected TV!
• 'Cord Cutters' are increasing in numbers: 40 Million US Households. This is the only option to reach some Connected TV viewers.
• Utilizing OTT for highly targeted and OTT ad spending are expected to reach $11 Billion by 2021, up from nearly $7 Billion in 2019.
• Offerings such as Hulu, Sling and Pluto is what we buy. Pay services such as Netflix and Amazon Prime do not sell advertising.
• Targeted to households are very similar to Targeted Display Advertising.
• Works very well with other digital media to reach customers throughout their 'media day.'
• Benefits: Tracking and Targeting tools over traditional TV. There is a large opportunity for growth here.